Starting a business with such baby steps needs to be planned on paper as well as big ones. The goal that is not described is usually not realized, so don’t save on paper, pencil, and time spent on planning just because you consider your attempts to sell fun. The hobby was just fun, but if you want to see money from it, things change.

Your decision to “try” in second place will unfortunately be tested by fate to see if you are serious about making money as a matter of life and death. And if you don’t have a goal described, the first one of those cute little tests (like a family member coming to you and figuring out your decision regularly, or your first paid ads aren’t getting customers the way they should and you’re failing to make money), and you say you want the hell of it all.

Let’s see what are the most important decisions you need to make in the beginning!

Don’t stand until you accept the basic law of being an entrepreneur. It’s like the laws of physics: whether you believe in gravity or not, you’ll hit yourself even if you jump out the window.


While creation is an INSIDE demand, selling responds to an EXTERNAL need.

So before you headlessly expose your inside-inspired works to Facebook, think about:

Who may need this? Who likes such objects? Who wears it? Who doesn’t know, even though it would be helpful to him? What should I change to my products to better meet my needs?

But keep in mind that nowadays, when everyone already believes that they are a skilled artist and the internet is teeming with homemade good-natured products, success will come more slowly. Not to mention that there are more and more entrepreneurs enlightened in terms of marketing in craft circles who do not entrust their income to chance.


What are your objectives

When and how much cash would you like to procure

What method do you like to work with, what are your number one unrefined substances, objects, and subjects that you might want to work with?

Look around and gather arguments and counter-arguments about the markets listed above:

  • Who to sell
  • Where
  • For how much
  • To whom
  • What methods do they sell
  • Wonder how much they earn from all this, whether they make a living from it

Write down what unique ideas you have that no one else is doing and that combines all the knowledge you have.

Throw out any ideas you can’t solve in any way with 5-6 hours of work min. Create a value. Either because it’s a spotty job that can’t be put off by any means, or because you can’t incorporate a value innovation that makes your product unique, and therefore more expensive to sell (and therefore more expensive to sell).

Choose the idea that seems most profitable and describe as accurately as possible the ideal buyer who would buy one from you. The most important question is who is in dire need of this, who can be persuaded with as little energy as possible to sacrifice money for it.

With the above, if thorough or two weeks pass, but it may be more…

… And in the course of your family, you start to assume that you must have gone crazy that you think you are working while not because no product has come out of your hands.

But just be careful. Make a couple of prototypes and sell them. At this point, many bleed: they cannot stop the work, precisely because they believe that it is THE WORK. That will be money. It’s a mistake. This is a beginner’s tale. The pros know that money will come from the sale. However, selling is inconvenient. Finding buyers is a problem for someone who has never done this before. You won’t be a horse without it. So big air and go out to a fair! Whether for a local village day or a baby fair. Never mind. I find this more effective at first than sharing photos on Facebook, as you get instant feedback, you can instantly talk to people about your products, and you get better quality responses because they see your creations live.

The better, the sooner you find 4-5 customers who fall into the ideal target group and pay for the product. It doesn’t matter if friends, a neighbor, a cousin, or you found the product on Facebook, or you sold them at a fair. Never mind. But have their phone number without letting them go!

Call them. Talk to them. Well, that’s the other inconvenient point, even without it, it’s going to be hard to make a product that catches people. It doesn’t make any difference where you converse with them, however, perhaps it’s the best face-to-face. Invite them for a coffee, and ask for their help. Believe me, most will be proud to ask them and are happy to contribute.

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